Interior designers often define projects using various established styles, such as minimalism or Scandinavian design, or by following current trends. However, these “styles” can impose limitations, potentially restricting creativity and curiosity. Additionally, designers may impose rules on themselves; for instance, when designing a Japanese restaurant, they often search for references on platforms to see how such spaces are typically designed. While this approach can lead to a successfully executed project, it may also result in designs that look strikingly similar to others, lacking originality and personal expression. Hong Kong designer Enoch Hui will spotlight multiple hospitality case studies to demonstrate how to create work that transcends styles and rules.

Curiosity-driven questions to address in the session: 

●  Where can we find curiosity beyond established design styles? 

●  How can we persuade the owner to go for unique ideas over established styles? 

●  Should designers follow trends?