Ferragamo, a brand founded on a unique Heritage, was born from the pioneering vision of Salvatore Ferragamo, the Shoemaker of Dreams. Its roots lie in the values of the founder and his family who, after him, fulfilled the dream of building a fashion house that promotes the most authentic Italian style by celebrating the quality of life, well-being, and happiness. These elements are reflected in products that, now as then, blend tradition and innovation. Each creation embodies excellence, creativity, and artisanal mastery, making the brand a benchmark of Made in Italy in international fashion. 

Curiosity-driven questions to address in the session: 

• What legacy does Ferragamo carry as it approaches its 100th anniversary? 

• Which values transformed a shoemaking brand into an international fashion house? 

• How do Ferragamo’s creations remain contemporary, and how do they influence the brand today? 

• How is Ferragamo’s authentic Italian style expressed in its products? 

• How does Ferragamo combine tradition, innovation and craftsmanship while remaining a benchmark of Made in Italy worldwide? 

Photo Credit: FERRAGAMO, SS 2023 Fashion Show. Courtesy of FERRAGAMO