Curiosity has always been the invisible engine of human progress — the force that pushes us to question, explore, and reinvent. In design, curiosity becomes the bridge between imagination and reality. At Pininfarina, it has guided our journey from iconic automobiles to architecture, product design, and beyond. Through a selection of our most daring creations, this session explores how curiosity shapes not only what we design, but why we design — turning uncertainty into vision, and vision into timeless innovation. 

Curiosity-driven questions to address in the keynote: 

●  How did curiosity lead Pininfarina from shaping iconic cars to designing cities, yachts, and experiences? 

●  What do timeless creations — from the Cisitalia to the Battista — reveal about the role of curiosity in design evolution? 

●  Can a designer’s curiosity turn limits, like aerodynamics or sustainability, into opportunities for beauty and innovation? 

●  How does curiosity help Pininfarina blend art, technology, and emotion across different industries? 

●  What can the next generation of designers learn from the restless curiosity that has defined Pininfarina for nearly a century? 

Photo Credit: Morgan Midsummer. Courtesy of Pininfarina