Raffaella Paniè is an expert in brand strategy and communication with over two decades of experience in the field. Since 1997, she has held prominent roles in marketing and communications, including serving as Head of Look and Image for the Torino 2006 Organising Committee for the Olympic and Paralympic Winter Games. Currently, she is the Brand, Identity, and Look of the Games Director for Milano Cortina 2026. In this leadership role, she spearheads the creative process behind key design elements of the Games, including the emblem, pictograms, mascots, torch, medals, and the overall visual identity, shaping the aesthetic narrative of one of the most prestigious global events.

❝Curiosity is the engine of design and innovation. It drives us to question, explore, and connect across disciplines, cultures, and perspectives. In my work, it leads to meaningful, inclusive solutions. Curiosity sparks empathy, fuels creativity, and leads to creative solutions. In my work it leads to meaningful solutions and allows me to go out of the comfort zone, bringing new ideas.❞ — Raffaella Paniè on "Curiosity"

Portrait©Riccardo Giordano. Courtesy of Milano Cortina 2026