In the space of less than a decade, AI imagery has advanced to the point where realistic professional looking video can simply be generated via keywords rather than traditionally shot. Meanwhile, large language models (LLM) can provide sophisticated feedback for advanced chatbots to converse with us in ever increasingly human like ways. Increasingly, companies have taken on the strategy from the film and videogame industries to fully script characters to make them feel and react to the world in a way that imbues them with a cohesive personality. 

Studios like Aww Inc use interactive design and real-time, web-native storytelling to craft character-led experiences that translate smoothly across screens and spaces. 

In this talk, Yumi An King (Aww Inc) and Sunny Cheung (M+) explore strategies for using characterisation and scripting to deepen connection as we embark on increasingly phygital ways of living.