As mobility transforms, how do we preserve the soul of Italian automotive excellence? Passion and curiosity remain the spark while design, engineering, and technology converge to craft new experiences. Through cross-disciplinary innovation, Italy’s automotive leaders are reimagining performance, beauty, and emotion for the future—ensuring the distinctive character and craft of Italian marques not only endure but continue to inspire. 

Curiosity-driven questions to address in the keynote: 

●  What defines the “Italian soul” in automotive design today—and how do designers keep it alive as mobility changes? 

●  How do designers balance heritage and craft with new technologies like electrification, AI, and advanced materials? 

●  Which cross‑industry collaborations are shaping Italy’s next chapter in performance, beauty, and emotion?