Matteo Fioravanti, architect and designer is the new Senior Vice President Design in Pininfarina Shanghai, Design Ambassador of Italian Design Day 2025 in the Mainland. He brings extensive experience in the world of design, initially in Italy and more recently in the Mainland. He covered the role of Design Director and worked for important automotive brands such as Ferrari, Toyota, and Alfa Romeo e Lancia. Before moving to the Mainland, he was the Design Director of Fioravanti s.r.l., a renewed company in car design. The entire creative structure of the company will report to him.

❝Curiosity is the soul of the search for the new. The designer is curious par excellence: he wants to discover, understand what could be next and translate the novelties into design. Those who belong to the history of Pininfarina know that it is not a style center, it is an idea, a place that has never designed only cars, but possible worlds. We were born coachbuilders, became sculptors, architects, philosophers of form. We do not celebrate ourselves, but we have a way of looking at things. A sentimental education to beauty. Everything is guided by curiosity and the search for beauty. Beauty is not a whim, but a duty. Each of our projects, even the most silent, is an invitation to dream.❞ — Matteo Fioravanti on "Curiosity"

Portrait©Pininfarina