Tony Ip

As a pioneer from the advertising golden age to the Mainland’s digital dawn, Tony Ip’s journey has been fueled by a relentless drive to create. Inspired by visionaries like Jobs, Tony transitioned from building brands to building tangible products and ecosystems. Now, as a Senior Partner at SIXECO, he is channeling that passion into a revolution: merging gamified technology with intelligent hardware to empower a new generation, not just manufacturing cars but co-creating personalised automotive experiences, allowing Gen Z to express their unique identity and turn every drive into an inspired journey.

❝Funology for mobility is the DNA of Sixeco. We create toys, not tools. Toys tap into humanity's innate affection, giving curiosity a tangible form. This is our effective way to break through the involution in the automotive industry.❞ — Tony Ip on "Curiosity"