Viveca is the founder of WE Marketing Group, the leading independent marketing services group, and former Chairman and CEO of Grey Global Group Greater China. Viveca is a pioneer in the Mainland advertising and first mover in digital, social media, CRM, e-commerce, and new retail. She is Vice Chairman of Hong Kong Design Centre, Executive Council member of Hong Kong Management Association and Council Member of Hong Kong Productivity Council. She received 50+personal awards including Ad Age’s ‘Global 100 Most Influential Women in Advertising’ , ‘Marketing Hall of Fame’, ‘Jessica Most Successful Women’ and serves as judging Chairman for numerous Digital and AI Marketing Awards in the Mainland.