
Luca Santella
Founder & Head of Product Strategy
Bluegame · Italy
Born in 1963, Luca Santella dedicated his life to the sea. An Olympic sailor at Seoul 1988 and Barcelona 1992, he won ten Italian titles, three European Championships, and three World podiums. Graduating with honors in Architecture from the University of Florence, he merged design culture with sailing expertise, shaping the visionary concept of Bluegame. His first yacht, the Luja 55’, caught the attention of Carlo Bonomi, leading to the founding of Bluegame in 2004. Now part of Sanlorenzo, the brand embodies innovation and sustainability. In 2022, Santella led the groundbreaking hydrogen-powered BGH-HSV project. He is currently Bluegame’s Head of Product Strategy.
❝Curiosity is a starting point and one of the key drivers of my work. Alongside passion, risk-taking, and a deep understanding of the market, it shapes true innovation. Curiosity sparks ideas, yet it’s the courage to turn them into reality that transforms design into something meaningful and ahead of its time.❞ — Luca Santella on "Curiosity"