In a world where meaning matters more than possession, luxury is being redefined — evolving from product to experience. This workshop explores how craftsmanship, storytelling, creativity, and technology together are reshaping the experience of luxury — transforming it into something deeply emotional, personal, and human. Participants will investigate how these elements are redefining value and desire within the luxury sector, including the rise of new audiences such as Hong Kong’s ageing population and the expanding “silver economy,” where design and experience are redefining aspiration later in life.