Curiosity is the first act of courage in the creative process: it drives us to explore the unknown, question certainties, and transform intuition into innovation. In this session, we reflect on the role of curiosity as the engine of contemporary design, an impulse that brings together art, research, and experimentation. Through examples drawn from my journey on Villari and the Italian savoir-faire, the presentation will explore how curiosity becomes a force that shapes beauty, renewing the dialogue between tradition and the future.

Curiosity-driven questions to address in the session: 

●  How can a craftsmanship brand drive commercial growth and business success? 

●  How can curiosity become an act of courage for creators?

●  What role does tradition play in nurturing, rather than limiting, creative curiosity?

●  How does Villari’s design continue to reinterpret curiosity as a universal language of beauty?

How does curiosity help us create products that resonate more with new generations?

What are the risks of curiosity without boundaries?

Photo Credit: Courtesy of Villari Studio