Recognised as one of Italy’s most eclectic and visionary entrepreneurs, Tiziana Fausti, President of 10 Corso Como, shares her vision for redefining luxury fashion retail in a rapidly evolving global market. Drawing on her entrepreneurial journey, she reflects on leading the relaunch of Milan’s iconic concept store, shaping a new legacy that blends fashion, culture, hospitality, and commerce. From phygital strategy to GenZ engagement, Fausti explores how authenticity, curation, and experience will define the future of luxury. 

Photo credit: 10 Corso Como Store, ©Melania dalle Grave, DSL studio. Courtesy of 10 Corso Como &Tiziana Fausti